Every mention of your clients, checked and in one place.
Briefer follows news and social media across 13 sources and every market your clients work in, scores each post for sentiment and relevance, and tells your team when a story starts to turn.
Early access, by invitation, for PR agencies and in-house comms teams.
Harbor & Pine
Search mentionsLast 24 hours- Google News · El País · ESPositive7m
Harbor & Pine opens its first store in Madrid
The homeware brand picked Calle de Fuencarral for its first Spanish shop, which opens on Saturday.
- TikTok · @homefinds.th · THNegative1h
Harbor & Pine review: does it actually work?
ReactionNegative31 negative · 412 commentsCrisis - X · @retailwatch · USNeutral1h
Harbor & Pine shipping delays reported across the Northeast this week
Set by Marta R. - Instagram · @casa.lucia · ITPositive2h
Harbor & Pine's new line in my kitchen
Three weeks with the new stoneware set: what I love about it, and the one thing I would change.
ReactionPositive2 negative · 46 comments - Reddit · r/BuyItForLife · GBNeutral3h
Are Harbor & Pine pans worth the price?
Thinking of replacing my non-stick set. Has anyone had theirs for more than a year?
TikTok · @homefinds.th · TH · th
Harbor & Pine review: does it actually work?
Original: รีวิว Harbor & Pine ใช้ได้จริงไหม
Comments
Crisis · 31 of 50 read are negative
- ใช้ไปสองอาทิตย์ ด้ามจับหลุดแล้วTwo weeks in and the handle came off
- ส่งของช้ามาก รอเกือบเดือนVery slow delivery, waited almost a month
13 sources, one feed
- Google News
- X
- YouTube
- Bluesky
- TikTok
- Threads
- Pantip
- LINE Today
- Blockdit
Each mention carries its market and language, with the translation beside the original, so a Thai forum thread and a Spanish newspaper read side by side.
Built for the morning check, ready for the bad day.
Only real posts count
For Facebook, Instagram, LinkedIn, TikTok and Threads, Briefer opens each result and checks the post’s own text before it counts. Profiles, pages and old posts that Google indexed last week stay out, and the AI flags coverage that is not about your client.
- KeptA TikTok review that names the brand
- DroppedA Google snippet quoting a different post
- DroppedThe brand’s own profile page
- Off-topicA recipe that mentions “pine” and “harbor”
Your team has the last word
The AI scores sentiment and relevance; anyone on the team can overrule it in one click. A person’s verdict is final, the AI never changes it back, and everyone sees who set it.
X · @retailwatch · US
Harbor & Pine shipping delays reported across the Northeast this week
Set by Marta R. · the AI said Negative
Hear about it before your client does
Alerts when negative coverage passes your threshold, when volume jumps against the past week, and when the comments under a post you are watching turn. Daily or weekly digests for everyone else.
- 06:52
Volume surge: Harbor & Pine in Thailand
14 mentions in 24 h, 3.1× the 7-day average
- 07:20
Comment crisis on a pinned post
TikTok · 31 of 50 comments read are negative
- Yesterday
Negative coverage rising
42% of the last 24 h mentions are negative
- Every market, every language
- Mentions are tagged by country and language, filtered by market, and translated next to the original.
- Comments, not just posts
- Pin a post to keep reading its comments; each one is scored, so you see the reaction as well as the story.
- Reports your client can keep
- Coverage, sentiment and share of voice for each client, exported to PDF, PowerPoint or Excel.
Briefer is in early access.
We are onboarding a small group of agencies and comms teams. Tell us which brands and markets you watch, and we will set you up with your own data.